THE WHOLE WORLD UNDER THE MISTLETOE

Every Christmas LOT Polish Airlines brings people together.
This year we gave everyone a good reason to kiss by hanging mistletoe above our whole planet.

We've put branch of this magic plant in every one of LOT airplanes.

By combining Google Maps with Live Flight Tracking System we’ve created website where you could check the current position of mistletoe and the routes of LOT airplanes.

The campaign achieved the global reach, following our airplanes.

Thanks to Facebook Ad Scheduling option synchronized with the airplanes’ coordinates in live mode each ad displayed information on the area our mistletoe flew over.

The LOT fanpage was announcing the approach of the mistletoe via profiles of cities located on the route of our planes.

Our campaign was a hot topic before Christmas and earned 300.000€ of free media.

We've put branch of this magic plant in every one of LOT airplanes.

By combining Google Maps with Live Flight Tracking System we’ve created website where you could check the current position of mistletoe and the routes of LOT airplanes.

The campaign achieved the global reach, following our airplanes.

Thanks to Facebook Ad Scheduling option synchronized with the airplanes’ coordinates in live mode each ad displayed information on the area our mistletoe flew over.

The LOT fanpage was announcing the approach of the mistletoe via profiles of cities located on the route of our planes.

Our campaign was a hot topic before Christmas and earned 300.000€ of free media.